Internet advertising vs newspaper advertising of real estates

Internet advertising of real estate and property is getting very popular these days as evident by the number of real estate web sites that have gone online in the cyberspace. Many of the web sites offer free listing while some charge for their service. In general, users are still able to find quality real estate web sites that offer free listing.

There are many advantages that are associated with internet advertising of real estate, internet advertising is mostly free as real estate seller can list in multiple web sites for free, and this is a big contrast as compared with the conventional newspaper advertising where they charge you by the day and by the size of your advertising space. With internet advertising, sellers can practically advertise for free and repost their listing upon expiry until such time that their property is sold. In newspaper classifieds, to increase the chance of the listing being noticed by house buyer, house seller would need to advertise more than once as potential buyer may not read their advertisement on the day the advertisement is posted. The longer they post their advertisement, the more they would have to pay.

Internet advertising of real estate is instant, many of the real estate web sites instantly display the advertisement upon submission, seller need not wait for the next day for the advertisement to be published like in the case of local newspaper classifieds.

Internet advertising offer greater exposure as sellers can list their property in as many web sites as they like whole year long and the listing is not limited to the country where the seller stays, in fact, as soon as the advertisement goes online, it will be indexed by search engines and become searchable by people from all over the world. The property listings over the internet is in fact having a so called ‘global presence’.

Another advantage of internet advertising is that it makes it very easy for buyer to search and notice the property that fit his or her requirement. Many of the web sites offer advance search feature that allow the buyer to search with certain criteria such as location, type of property, price range etc so that buyer only look that those advertisement that fit his or her criteria, basically filter out all irrelevant advertisement, making it easier for buyer to get their choice property with minimum effort and time. This is also a sharp contrast as compared with newspaper classifieds where buyer will have to sieve through more than ten pages of classifieds which consist of minute print, with newspaper classifieds, buyer will have to do the filtering and sorting themselves. As the content of internet are indexed by various search engine such as Google, Yahoo, MSN etc daily, the listings uploaded by sellers become searchable not only by search feature of the particular real estate web site but by search engines in general.

One more advantage of internet advertising is that sellers are able to upload photo of their property so that potential buyer can have an an idea what the property look like, most real estate web sites allow up to five photographs upload. To display five photographs on newspaper classifieds would have cost the seller considerable amount of money.

So, real estate listings on the internet do seem to offer a lot of convenience and advantages. However, internet or newspaper is really a matter of personal choice too.

To advertise your real estate for free, you may want to visit our real estate listing web sites http://www.realestate2u.com.my/ , malaysia.realestate2u.info or classifieds.realestate2u.net , we do not charge for listing, isn’t this the best part of internet advertising, it can be done at almost zero cost except for the internet connection which is anyway needed for other purposes.