The advantage of internet advertising of real estate

In our daily life, we are flooded with a variety of advertisement from the various mode of media such as newspaper, television, radio, magazine, billboard, flyer, email marketing, internet etc.

Advertising is an integral part of business as business owner need to reach out to consumer to promote their products or services.

However for the advertising to have an impact, the advertising will have to be placed or aired on a consistent basis as there are simply too many advertising in our daily life and it is simply not possible for us to notice or absorb all of them. One of the example is the real estate advertising whereby one can find at least 10 pages of property classifieds in our local newspaper. As advertising cost money, many or most house seller resort to placement of smallest classified possible and this results in the classifieds section of local newspaper look like a flood of fine print, it is not possible to read through or sieve through all listing simply because there are too many of them.

Moreover, to increase the chance of the listing being noticed by house buyer, house seller would need to advertise more than once as potential buyer may not read their advertisement on the day the advertisement is posted. The longer they post their advertisement, the more they would have to pay.

That is where internet advertising excel. For a start, internet advertising are mostly free, there are quite a number of property listing web site and classifieds web site that allow house seller to post their house for sale without charging a fee for listing. Some web site allow free listing up to a year period and even if the house is not sold after a year, the user can repost his listing until his property is sold or rented.

Most of the property listing web site is equipped with advance search function whereby house buyer can search for the property they wanted based on certain criteria such as location, price, type of house etc, the search engine will search through the database and list out only listings that fit the search criteria, therefore the buyer does not need to read through the entire database, the search engine carry out the short listing, thus saving time.

Apart from the above, the property listing web sites are also regularly being indexed by the search engine such as google.com, yahoo.com, msn.com and many others. All listing details are also picked up by these search engines and when web users search for a particular property, the search engine can also return results that originated from the listing at the property listing web site.

As internet listing exist in the cyberspace over a long period and with the availability of search engine, there is an increasing chance that the subject property will be noticed by potential buyer. Most important of all, it can be done at almost zero cost except for the internet connection which is anyway needed for other purposes.

In the future when the chidren of this generation grow up, one can expect that internet advertising to take over the conventional classified as it is unlikely that the children of today are not exposed to internet.